Brief in.
You drop a brief into Claude, ask for the ad in plain words, and get a script that builds it in After Effects. Every layer stays editable. Five short videos show you how, and the whole run takes about 30 minutes with your hands on the keyboard.
0:58The trailer
Under a minute of what CAL does, set to the CAL rap, with a peek at every lesson. Turn the sound up.
Play the trailer →Watch, then do
Where do you prompt?
Right here. Where to type, and what the next four lessons cover.
0:19Prompt it, run it
Drop in a screengrab of the brief, ask for the ad, run the script in After Effects. Your first ad builds itself.
0:58Make it yours
Ask for changes in plain words. Slower pops, a bigger price. Run v2 and compare.
0:35Into Premiere
Dynamic Link the comp into Premiere, then put the voice and the music under it. Update in AE, it updates in Premiere.
0:28Scale it
Next brief, same chat: "Now do this one." Then "Give me the square version." Two ads in two minutes.
0:25The workshop film
The full story behind CAL, for when you have a coffee in hand.
2:40What you need
The prompts
Here is a screengrab of my brief. Can you write me an After Effects JSX script that builds this ad? Vertical 1080 x 1920, 30 fps, 11 seconds. Light background, white chat bubbles that pop in one at a time with the price in green, then a green button for the last line. Small legal text centred under the bubbles. Keep every layer editable and give me the script as a .jsx file.
Love it. Can you make two changes: pop the bubbles in a bit slower, and make the price bigger. Same file name with v2 please.
Now do this one.
Give me the square version.